News
The GEN News page is where our journey is shared — from where we started, the milestones we’ve hit, and the path we’re heading down. Here you’ll find updates about the platform, new features, and upcoming GEN watch drops.
But this is more than updates — it’s a space for stories, inspiration, and community. Every watch has a story, every collector has a journey, and every dealer brings expertise and perspective. This is where those stories are celebrated.
Rolex Papers: What They Are and How to Tell If Yours Are Genuine
Rolex Papers: What They Are and How to Tell If Yours Are Genuine Ask any seasoned collector what they check first on a pre-owned Rolex, and “the papers” will usually come up before they’ve even picked up the watch. But what actually counts as Rolex papers, why do they still matter on a watch that’s […]
Rolex’s 2026 Price Rises
Rolex’s 2026 Price Rises: Why the Secondary Market Is Looking Smarter Than Ever If you’ve priced up a steel Submariner or Daytona this year and felt your stomach drop slightly, you’re not imagining things. Rolex has pushed through price increases twice in 2026 — once in January and again in June — and the cumulative […]
